![]() There are two types of merchant-fulfilled operations that you can have as a seller operating on the Amazon marketplace - Fulfillment by Merchant or Seller Fulfilled Prime. With FBA, your items are eligible for Amazon Prime free two-day shipping and all Amazon customers can get free shipping on eligible orders, therefore making your items more appealing to a large audience. An FBA business model can be particularly helpful for sellers hoping to rapidly grow a scaling Amazon startup and reach more customers. With Fulfillment by Amazon, you store your products in Amazon’s fulfillment centers and the company picks, packs, ships, and provides customer service for these products. What’s The Difference Between Amazon FBA and FBM?
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